Slow fashion movement: Understanding consumer perceptions An exploratory study

被引：141
|
作者：
Pookulangara, Sanjukta d [1 ]
Shephard, Arlesa [2 ]
机构：
[1] Univ North Texas, Coll Merchandising Hospitality & Tourism, 1155 Union Circle 311100, Denton, TX 76203 USA
[2] SUNY Buffalo State, Buffalo, NY 14222 USA
来源：
JOURNAL OF RETAILING AND CONSUMER SERVICES | 2013年 / 20卷 / 02期
关键词：
Slow fashion; Consumer perceptions; Sustainability; Green fashion;
D O I：
10.1016/j.jretconser.2012.12.002
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The retail industry currently is dominated by fast-fashion and just-in-time production seeking to increase fashion trends. Yet, due to the economic crisis worldwide, disposable incomes are on the wane and clothes at disposable prices are losing their appeal. There is a growth of a new movement counteracting the demand for fast fashion the "Slow Fashion" movement. The exploratory study analyzed consumers' perception of purchasing slow fashion garments using focus groups. Four themes emerged (1) Slow fashion defined; (2) Slow Fashion Product Attributes; (3) Slow Fashion as a Lifestyle; (4) Slow Fashion into Retail Mainstream, implications for retailers have been suggested. Published by Elsevier Ltd.
引用
收藏
页码：200 / 206
页数：7
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