Toward the external validity of the information integration paradigm

被引：0
|
作者：
Marshall, R [1 ]
Lee, CKC [1 ]
Sum, JY [1 ]
机构：
[1] UNIV AUCKLAND,AUCKLAND,NEW ZEALAND
来源：
ADVANCES IN CONSUMER RESEARCH, VOL XXII | 1995年 / 22卷
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This paper reports an experiment conducted to lest the external validity of the information integration paradigm. Consumers' decision processes are studied as they make quality judgements of orange juice in a naturalistic setting, with the information available controlled in a manner more typical of the market-place than in integration experiments reported thus far, An averaging model is supported.
引用
收藏
页码：78 / 83
页数：6
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