BASIC MARKETING - MANAGERIAL APPROACH - MCCARTHY,EJ

被引：1

|

作者：

BARKSDALE, HC ^{[1
]}

机构：

[1] UNIV GEORGIA,ATHENS,GA 30601

来源：

JOURNAL OF MARKETING | 1976年 / 40卷 / 01期

关键词：

D O I：

10.2307/1250686

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：110 / 110

页数：1

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