DISPELLING GENDERED MYTHS IN TOURISM PROMOTIONAL MATERIALS: AN UPSTREAM SOCIAL MARKETING PERSPECTIVE

被引：2

作者：

Chhabra, Deepak ^{[1
]}

Johnston, Erin ^{[1
]}

机构：

[1] Arizona State Univ, Sch Community Resources & Dev, 411 N Cent Ave,Ste 550, Phoenix, AZ 85004 USA

来源：

TOURISM ANALYSIS | 2014年 / 19卷 / 06期

关键词：

Gender equity; Upstream social marketing; Gender representations; Visual imageries;

D O I：

10.3727/108354214X14146846679646

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This study performs an important task of revisiting gender representations over time in tourism advertisements by destination marketing organizations in the US (after 5 years), using a geographic strata approach. Subtle evidence with regard to manipulation of visual imagery is noted in ritualized images of women, although equitable profiling is also reported in several gender display categories. This study suggests an "upstream" social marketing agenda to minimize stereotype representations.

引用

页码：775 / 780

页数：6