FINANCIAL STRATEGY OF INSURANCE COMPANIES

The theoretical, methodological and practical aspects of formation and realization of financial strategy of insurance companies are considered in the article. The author defined intrinsic and organizational characteristics of financial strategy of insurance companies on prospect and on this basis its content and purpose as a scientific base for the justification of the required financial support of strategic objectives was clarified. Taking into account industry specifics of financial activities of insurance companies and their position in the national insurance market, a comprehensive model of forecasted volumes and the structure of the input and output of financial flows and the mechanism of its realization at all stages of the five-year financial strategy of the Belarusian insurers were developed.