CHURCH GROWTH THROUGH MEMBER IDENTIFICATION AND COMMITMENT - A CONGREGATIONAL CASE-STUDY

Organizational commitment and identification are important organizational communication variables that have practical application in church organizations. However, contemporary operationalizations of these concepts cannot be applied to the church organization context because ''work'' and monetary components are not relevant to most members. A qualitative investigation of a highly successful United Methodist church was conducted to uncover the communication strategies that provide the foundation for this organization's exceptional sustained growth and member activity.