DEVELOPMENT OF SMALL PRIVATE COMPANIES AND THEIR MARKETING ACTIVITIES

Progressive privatization of the Polish economy has a stable and irreversible character. It concerns private domestic enterprises, foreign firms, and partnerships. The type and scope of marketing activities undertaken by private companies will depend on the extent of uncertainty factors and on what types of cooperatives domestic companies can form with these abroad. A desirable direction of strategic development for private companies is in the increased use of various forms of segmentation strategy, utilizing the unique aspects of their products while acting as subcontractors in cooperation with foreign firms.