The radio in the era of the digital society

The human being today is in a networking environment for communication and collaboration in which models of unionization, affiliation, aggregation and communities are imposed through portals, forums, blogs and other media mechanisms that offer interactivity between users and the media. The hearings stopped being passive to become producers of information, communication and content; more than receptors of a medium are users of a service with which you decide to interact. All of the above comes from the questioning of the role of the media against such networks in its acting daily and the relationship with the environment and the hearings. For the particular case of this2 research has sought to focus the gaze in the middle of greater acceptance in Colombia, the radio, under the question: how influence social networks content creation and the establishment of the Colombian radio agenda? This implies reference to the journalistic criteria in the selection of information, the new values of the communication between the medium and its users, and the construction of a series of networks their hearings involving openly with the media.