Marketing and Retailing Strategy

被引：0
|
作者：
Thrassou, Alkis
机构：
来源：
EUROMED JOURNAL OF BUSINESS | 2007年 / 2卷 / 02期
关键词：
D O I：
10.1108/14502190710826077
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：223 / +
页数：3
相关论文
共 50 条
  • [1] Culture and marketing strategy in discount retailing
    Merrilees, Bill
    McKenzie, Brent
    Miller, Dale
    [J]. JOURNAL OF BUSINESS RESEARCH, 2007, 60 (03) : 215 - 221
  • [2] SHOPPER MARKETING STRATEGY IN FOOD RETAILING
    Bogetic, Zoran
    Stojkovic, Dragan
    Milosevic, Sinisa
    [J]. EKONOMIKA POLJOPRIVREDA-ECONOMICS OF AGRICULTURE, 2016, 63 (01): : 189 - 204
  • [3] Individual Marketing Strategy and Marketing Profitability: Evidence From E-Retailing Businesses in Thailand
    Luangsakdapich, Rujira
    Posri, Witchuda
    [J]. JOURNAL OF PHARMACEUTICAL NEGATIVE RESULTS, 2022, 13 : 980 - 988
  • [4] Research on the strategy model of China's retailing enterprises in transnational marketing
    Zhang, DP
    Li, SM
    [J]. PROCEEDINGS OF THE 12TH INTERNATIONAL CONFERENCE ON INDUSTRIAL ENGINEERING AND ENGINEERING MANAGEMENT, VOLS 1 AND 2: MODERN INDUSTRIAL ENGINEERING AND INNOVATION IN ENTERPRISE MANAGEMENT, 2005, : 739 - 742
  • [5] Marketing and retailing of pharmaceuticals
    Blumberg-Mokri, M
    [J]. BIOFUTUR, 2003, (239) : 31 - 33
  • [6] Chinese Home Appliance Retailing Services Marketing Strategy based on Customer Value
    Li, Chunxia
    Wei, Xuechao
    Zhang, Xiaoyan
    [J]. PROCEEDINGS OF THE 7TH INTERNATIONAL CONFERENCE ON EDUCATION, MANAGEMENT, INFORMATION AND MECHANICAL ENGINEERING (EMIM 2017), 2017, 76 : 1292 - 1297
  • [7] APPLICATION OF THE MARKETING CONCEPT TO RETAILING
    FRAM, EH
    [J]. JOURNAL OF RETAILING, 1965, 41 (02) : 19 - 26
  • [8] Relationship marketing in franchising and retailing
    Thaichon, Park
    Frazer, Lorelle
    Weaven, Scott
    [J]. JOURNAL OF STRATEGIC MARKETING, 2022, 30 (02) : 113 - 114
  • [9] Elements of retailing marketing mix
    Gudonaviciene, Rasa
    Alijosiene, Sonata
    [J]. RURAL DEVELOPMENT 2005, VOL 2, BOOK 1, PROCEEDINGS: GLOBALISATION AND INTEGRATION CHALLENGES TO RURAL DEVELOPMENT IN EASTERN AND CENTRAL EUROPE, 2005, : 142 - 144
  • [10] Strategic marketing for success in retailing
    Seiders, K
    [J]. JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 2000, 28 (03) : 444 - 445
12345