CONSUMER ATTITUDES TOWARD IRRADIATED FOOD - RESULTS OF A NEW STUDY

A survey was conducted to determine current consumer attitudes toward irradiation. The mailed questionnaire was designed to be self-administered, Results were obtained from responses of 54% of 918 questionnaires mailed out to consumers in the metro-Atlanta area. Results indicated that 72% of consumers are aware of irradiation and, among these, 87.5% indicated that they have heard about irradiation but do not really know that much about it. Over 30% of consumers believe that irradiated food is radioactive. Consumers are less concerned about irradiation than they are about food additives, pesticide residues, animal drug residues, growth hormones, and bacteria. The risk to workers and environmental issues are among the top concerns regarding irradiation. The percentage of consumers who would buy irradiated food is 45%; 19% would not buy it, and others are undecided. Results indicate that a more favorable response will be observed when a choice of irradiated poultry, meats, and seafood is offered.