Analysis of factors determining Colombia's tourist enterprises organizational innovations

Colombia is a country that has achieved significant tourism growth in recent years. However, there is limited empirical evidence about its tourism development. Organizational innovation in tourism enterprises is one of the keys to Colombia maintaining positive tourism development. This empirical study analyzes organizational innovation in 364 of Colombias tourism companies. The findings show that ''Directing and Management (The way of directing and managing company)'' and ''Commercialization and Sales (The way to directing and managing the commercialization and sales of a company)'' have a significant relationship with Colombias tourist enterprises organizational innovations.