Campaign Interest and Issue Knowledge: Did the Media-and Negative Political Advertising Matter in "Battleground Ohio"?

被引：5

作者：

Lovejoy, Jennette ^{[1
]}

Riffe, Daniel ^{[2
]}

Cheng, Hong ^{[3
]}

机构：

[1] Univ Portland, Dept Commun Studies, Buckley Ctr 233, Portland, OR 97203 USA

[2] Univ N Carolina, Sch Journalism & Mass Commun, Chapel Hill, NC 27599 USA

[3] Ohio Univ, EW Scripps Sch Journalism, Athens, OH 45701 USA

来源：

ATLANTIC JOURNAL OF COMMUNICATION | 2012年 / 20卷 / 04期

关键词：

D O I：

10.1080/15456870.2012.711148

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

A statewide survey (N = 564) before Ohio's 2006 gubernatorial election examined issue knowledge, campaign interest, campaign news attention, debate exposure, and attention to political advertising and negative political advertising. Attention to campaign news on television and in the newspaper predicted interest in the campaign as well as knowledge about the issues. However, attention to campaign news online predicted interest in the campaign above and beyond that of newspaper and television attention. In turn, campaign interest predicted knowledge. In addition, attention to political advertising predicted interest in the campaign but not knowledge of campaign issues. Attention to negative political advertising did not significantly predict campaign knowledge or interest.

引用

页码：201 / 220

页数：20