Creating a Women and Heart Disease Brand: The Heart Truth Campaign's Red Dress

被引：6
|
作者：
Wayman, Jennifer [1 ]
Long, Terry [2 ]
Ruoff, Beth Ann [3 ]
Temple, Sarah [4 ]
Taubenheim, Ann M. [5 ]
机构：
[1] Ogilvys Social Mkt Practice, Washington, DC USA
[2] NIH, NHLBI, Bethesda, MD 20892 USA
[3] Ogilvys Strategy Planning Grp, Chicago, IL USA
[4] Ogilvy Publ Relat Worldwide, New York, NY USA
[5] NHLBI, Bethesda, MD 20892 USA
来源：
SOCIAL MARKETING QUARTERLY | 2008年 / 14卷 / 03期
关键词：
D O I：
10.1080/15245000802279409
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
[No abstract available]
引用
收藏
页码：40 / 57
页数：18
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