ADVERTISING PLANNING - MATHEMATICAL MODELS IN ADVERTISING MEDIA PLANNING - GENSCH,DH

被引：0

作者：

LODISH, LM ^{[1
]}

机构：

[1] UNIV PENN,PHILADELPHIA,PA

来源：

JOURNAL OF MARKETING RESEARCH | 1975年 / 12卷 / 01期

关键词：

D O I：

10.2307/3150674

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：120 / 121

页数：2

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