Social networks to generate organizational reputation for SME

被引：0

作者：

Perez Amezcua, Milagros ^{[1
]}

机构：

[1] Univ Veracruzana, Inst Contaduria Publ, Gest & Control, Xalapa, Veracruz, Mexico

来源：

REVISTA UNIVERSIDAD EMPRESA | 2012年 / 14卷 / 22期

关键词：

communication; SMEs; reputation management; public relations; social network;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The substantial use of new information technologies currently reflects a major change in models and communications tools. Organizations are embedded in massive and widespread use of social media, which have become the perfect channel to reach out different audiences in a closer and personal way, even though, in essence the approach is allowed by the digital technology. On the other hand, small and medium (SMEs) enterprises had become the economic engine in Mexico, due to the large number of existing organizations. In this paper we examine the goals reached / obtained by SMEs that use social networks as part of their communication strategies.

引用

页码：131 / 149

页数：19

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