Nestle Milo

被引：0
|
作者：
Stevens, Sarah Kimberley [1 ]
机构：
[1] Univ Wollongong, Wollongong, NSW, Australia
来源：
AUSTRALASIAN ACCOUNTING BUSINESS AND FINANCE JOURNAL | 2009年 / 3卷 / 03期
关键词：
Social responsibility; marketing ethics; student poster;
D O I：
暂无
中图分类号：
F8 [财政、金融];
学科分类号：
0202 ;
摘要：
This article reflects on the marketing ethics of Nestle's Milo. Included are discussions of the economic dimension; legal dimension; ethical dimension; and philanthropic dimensions of the marketing of Nestle's Milo drink in Australia.
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页数：4
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