Cultural tourism: management of stakeholders and the complexity of balance

被引：1

作者：

Ascanio, Alfredo ^{[1
]}

机构：

[1] Univ Simon Bolivar, Caracas, Venezuela

来源：

PASOS-REVISTA DE TURISMO Y PATRIMONIO CULTURAL | 2009年 / 7卷 / 01期

关键词：

Model actors; Planning; Markering;

D O I：

10.25145/j.pasos.2009.07.010

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The balance of sustainable development is possible provided that the stakeholders concerned work together. In 1999 began developing normative planning model based in coordinating the interests of stakeholders in tourism. This tool would balance the interests of the parties involved and their services. This involves implementing market segmentation strategies, as suggested by experts in tourism marketing Elise Truly Sautter Birgit Leiser.

引用

页码：127 / 131

页数：5

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