IMPLEMENTATION OF BUSINESS PLANNING PROJECT WITH EXPERIENTIAL APPROACH: A CASE STUDY OF ENTREPRENEURSHIP TEACHING TO NON-BUSINESS STUDENTS

被引：1

作者：

Srianta, Ignatius ^{[1
]}

Trisnawati, Catharina Yayuk ^{[1
]}

机构：

[1] Widya Mandala Surabaya Catholic Univ, Jawa Timur, Indonesia

来源：

WORLD JOURNAL OF ENTREPRENEURSHIP MANAGEMENT AND SUSTAINABLE DEVELOPMENT | 2010年 / 6卷 / 04期

关键词：

business planning; project; experiential approach; non-business students; food technology; entrepreneurship teaching;

D O I：

10.1108/20425961201000024

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

Business planning project with experiential approach have been implemented in beverage processing technology course, as a part of entrepreneurship teaching in undergraduate food technology study program. Seventy one students were divided into 6 groups and each group designed a business plan of beverage production. The business plans (production of RosBerry juice, Alang-alang jelly drink, Luo Tung Kua healthy drink, Aloe vera juice, Soycorn milk and Bumble bee) were realized by production each product in pilot plant and selling the products in campus area. Five groups succeed to realize their business plans and get profit varies from 11.67% to 58.29%, but one group (production of Bumble bee) suffered losses of 28.63%. About 84% of students possess sufficient self-confidence to success as an entrepreneur. Significant increasing of self-confidence to success in business planning and marketing occurred. However, declining of self-confidence also occurred especially in financing and managerial skill aspects. It is needed to improve self-confidence in financing and managerial skill aspects.

引用

页码：325 / 333

页数：9

共 50 条

[1] AN APPROACH TO ELEMENTARY ACCOUNTING FOR NON-BUSINESS STUDENTS
PERRY, RS
[J]. ACCOUNTING REVIEW, 1959, 34 (03): : 472 - 476
[2] IMPORTANT FACTORS IN INNOVATION AND ENTREPRENEURSHIP COURSE FOR NON-BUSINESS STUDENTS
Voldsund, K.
Harsanyi, M. B.
Hagen, S. T.
[J]. EDULEARN16: 8TH INTERNATIONAL CONFERENCE ON EDUCATION AND NEW LEARNING TECHNOLOGIES, 2016, : 3113 - 3122
[3] Entrepreneurship education for non-business students: A social learning perspective
Rocha, Raysa Geaquinto
do Paco, Arminda
Alves, Helena
[J]. INTERNATIONAL JOURNAL OF MANAGEMENT EDUCATION, 2024, 22 (02):
[4] Teaching a sense of initiative and entrepreneurship with constructive alignment in tertiary non-business contexts
Morselli, Daniele
[J]. EDUCATION AND TRAINING, 2018, 60 (02): : 122 - 138
[5] HOW ENTERPRISING ARE NON-BUSINESS STUDENTS?
Holienka, Marian
Holienkova, Jana
Gal, Peter
[J]. PROCEEDINGS OF THE 7TH INTERNATIONAL CONFERENCE INNOVATION MANAGEMENT, ENTREPRENEURSHIP AND SUSTAINABILITY (IMES 2019), 2019, : 279 - 290
[6] Are New Zealand business students more unethical than non-business students?
Tse, ACB
Au, AKM
[J]. JOURNAL OF BUSINESS ETHICS, 1997, 16 (04) : 445 - 450
[7] The Study of Entrepreneurial Intentions and Entrepreneurial Competencies of Business vs. Non-Business Students
Draksler, Tanja Zdolsek
Sirec, Karin
[J]. JOURNAL OF COMPETITIVENESS, 2021, 13 (02) : 171 - 188
[8] Are New Zealand Business Students More Unethical Than Non-Business Students?
Alan C. B. Tse
Alan K. M. Au
[J]. Journal of Business Ethics, 1997, 16 : 445 - 450
[9] An Investigation into the Attitudes of Business and Non-business University Students toward Business Ethics in South Africa
Lumsden, Jason
Fatoki, Olawale
[J]. ANTHROPOLOGIST, 2013, 15 (03): : 249 - 253
[10] The Data to Decision Project: An experiential approach to teaching undergraduate business statistics
Shatzkin, Matthew P.
Chen, Wei
Greisler, David S.
Kratz, Christopher
[J]. JOURNAL OF EDUCATION FOR BUSINESS, 2024, 99 (03) : 187 - 194

← 1 2 3 4 5 →