We Better Get This Party Started!

被引:1
|
作者
Lavoie, Lisa [1 ]
Markiewicz, Judith [2 ]
机构
[1] Tunxis Community Coll Lib, 271 Scott Swamp Rd, Farmington, CT 06032 USA
[2] Tunxis Community Coll Lib, Lib Serv, Farmington, CT 06032 USA
关键词
Parties; library promotion; library marketing; community colleges; teams;
D O I
10.1300/J106v12n01_12
中图分类号
G25 [图书馆学、图书馆事业]; G35 [情报学、情报工作];
学科分类号
1205 ; 120501 ;
摘要
Each fall, the Tunxis Library hosts a party. Usually thematic, sometimes didactic, and always cerebral, the library uses the party to communicate our "party line" to the entire campus community: we are here to make your life easier. It's particularly effective when delivered at the start of the semester, before the unrelenting rhythm of classes, committee work, and meetings has begun. Showing the campus community that the library is here to support them is our core theme, wrapped in a party context. Our goal is to create a party that jump-starts the fall semester for everyone. In this article, we describe our most recent parties, focusing how we develop, plan, and execute these promotional initiatives, with little money, but plenty of creativity and teamwork. (C) 2005 by The Haworth Press, Inc. All rights reserved.
引用
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页码:165 / 186
页数:22
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