THE CONCEPT OF ENTREPRENEURSHIP EDUCATION - THE CASE OF INTERNATIONAL CENTRE FOR ENTREPRENEURIAL STUDIES AT THE UNIVERSITY OF JOSIP JURAJ STROSSMAYER IN OSIJEK

There is a growing interest at universities, business schools, and public schools all over the world in entrepreneurship education. The most important role of entrepreneurship education is developing entrepreneurial skills, behaviours and qualities that will help individuals cope with highly uncertain and complex environment caused by globalization pressures on the society, organizations and individuals. However, there is still no consensus among the scholars in this field about the concept of entrepreneurship education, which leads to different ideas about what the goal of entrepreneurship education should be, how to organise it, which teaching methods to use, and who is competent and who should participate in the implementation of the programme. Introduction of an increasing number of entrepreneurial programmes has generated a number of important questions which, once answered, will help define the content, and assist in the implementation and organisational positioning of entrepreneurship education within an organisation. This paper analyses the development and positioning of entrepreneurial programmes developed at the International Centre for Entrepreneurial Studies (ICES) of J.J. Strossmayer University in Osijek.