INCENTIVES AND RESPONSE RATES TO CROSS-NATIONAL BUSINESS SURVEYS - A LOGIT MODEL ANALYSIS

An experiment was designed to assess the effects of an enclosed incentive (bookmark), a promised incentive (offer of free copy of the survey results), the target country and the nationality of the parent company on response from a sample of American and Japanese-owned foreign subsidiaries. Logit model analysis was used to identify main and interaction effects. Both the bookmark and nationality of parent company affected response rates, while the offer of survey results and target country had no effect. No interaction effects were found. The implications for cross-national mail survey research are discussed.