Purpose - The purpose of this paper is to give advice on how to achieve more productive academic writing work by commenting on 13 rules for good work. This is an increasingly important aspect of academic work for young scholars as publication is the main basis for promotion and salary increases in Europe today. Design/methodology/approach - The approach is to draw on many years of experience as editor of management journals and, when possible, give illustrative comments. Findings - The claim brought forward by the entire list of academic writing rules is that by living up to them the academic will improve his or her publication record, which will effect life income. Originality/value - There is an expanding literature on academic writing, mostly in book form. This paper provides the essentials in compressed form.