Traditionally, the theoretical perspective of agenda setting has considered two main dimensions to measure the importance of news in the printed press: coverage frequency - the number of articles published on a topic-and informative hierarchy, measured on the basis of several indicators, such as the size of an article, its visual accompaniments, or the place it occupies on a newspaper page. Some authors suggest a third dimension: value - or evaluative tone-, normally considered part of the second dimension of analysis, which could be incorporated as a new component in the relevance of issues in the media agenda. The general objective of the present paper is to establish which variables condition the importance of a subject in print coverage. To this end, we carried out a methodological content analysis of the treatment by two newspapers, Clarin and Pagina/ 12, of a conflict of great economic, political, and social impact, like the 2008 confrontation between president Cristina Fernandez de Kirchner's government and the main Argentine agricultural corporations. Specifically, we will attempt: 1) to describe the relationship between value and frequency of information, 2) to establish if there is a link between the evaluative character of an article and its hierarchical position, and 3) to corroborate or refute, in this case, if value can be considered a new indicator of newsworthiness in the printed press.
