COMPETITIVENESS OF THE CROATIAN HOTEL INDUSTRY

被引:0
|
作者
Cizmar, Sanja [1 ]
机构
[1] Horwath Consulting Zagreb, Savska 144 A, Zagreb 10000, Croatia
关键词
hotel industry; Croatia; development; competitiveness; operational efficiency; investments;
D O I
暂无
中图分类号
F [经济];
学科分类号
02 ;
摘要
Although Croatia is a leading tourism country of South East Europe, its hotel industry - as a base of the tourism industry and a driver of various interlinked industries - is exposed to numerous external and internal challenges. This paper is focused on the analysis of a development pattern of hotel industry in Croatia in a transitional and post-transitional periods. The starting point is the thesis that the intense transitional changes through which the Croatian hotel industry has passed in the 1990's, have re-established the first phase of life cycle - the introductory phase, which is characterised by the high growth of investments as well as of market and business indicators. The success in the increase of Croatian hotel industry competitiveness level on international market is primarily linked with intensified development of innovation of the hotel product and with upgraded quality of human resources in hotel management and operation. These are the key success factors tor implementation of high-value strategy and focus strategy, as the basic strategies which should substitute formerly prevailing low cost strategies. The basic purpose of this turnaround in business strategy implementation in hotel industry in Croatia is the increase of competitiveness level on the intemational market.
引用
收藏
页码:150 / 181
页数:32
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