The compatible modelling of teaching business communication in Indian B-schools: a framework

被引:0
|
作者
Shrivastava, Sanjay [1 ]
机构
[1] IILM Coll Management Studies, Business Commun, 18,Knowledge Pk 2, Greater Noida Ncr 201306, Uttar Pradesh, India
关键词
communication skills; verbal; writing skills; presentation; business letters; methodology;
D O I
10.1504/IJICBM.2014.065200
中图分类号
F [经济];
学科分类号
02 ;
摘要
The significance of communication is unanimously accepted and universally acknowledged. The business practitioners have also realised the cardinality of strong communication to run and flourish a business successfully. Even for students of management, a strong communication skill is a foremost prerequisite. The reputed B-schools are propelling best of their efforts through constant up gradation of its business communication curriculum to prepare the workforce which can match today's corporate communicational requirement. The present paper, as an outcome of perpetual study and research in the area of business communication, suggests conceptual models to facilitate the training on communication which will be imperatively benefiting to the facilitators who teach business communication in the management colleges and also to the panels who revise and plan the syllabus of this subject and this will surely lead to make the teaching of business communication more focused as needed and desired.
引用
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页码:389 / 408
页数:20
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