Community Attitudes Toward Tourists: A Study of Iran

This article concerns the attitudes of local community members in Iran toward the tourists with whom they interact. Reference is made to prevailing conditions within Iran generally and particularly in the tourism industry. The results of a questionnaire survey conducted in two settlements that are popular with tourists are presented. Participants responded to a series of attitude statements about tourists and the researchers tested the effects of various sociodemographic characteristics, including professed degree of religious devotion. The findings suggest favorable views about visitors and tourism development overall, although different groupings expressed preferences for particular tourist types. Implications of the results for academics, industry practitioners, and policymakers are also discussed.