Publicity and religion Similarities and differences between the advertising discourse and the Catholic discourse

被引：0

作者：

Rey, Juan ^{[1
]}

机构：

[1] Fac Comunicac Sevilla, Dept Comunicac Audiovisual & Publicidad, Seville, Spain

来源：

TRIPODOS | 2006年 / 18期

关键词：

D O I：

暂无

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

The advertising discourse and the catholic discourse are nearer than it is normally thought. They are two discourses whose purpose is to persuade the receiver. To do so, both use a series of common resources, but the values that each one promotes differentiate the two.

引用

页码：65 / 94

页数：30

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