IMAGE ADVERTISING AND CONSUMER ATTITUDES TOWARD THE COMPANY - AN EXPLORATORY-STUDY

被引：0

作者：

KILBOURNE, WE ^{[1
]}

MOWEN, JC ^{[1
]}

机构：

[1] OKLAHOMA STATE UNIV,MKT,STILLWATER,OK 74078

来源：

AKRON BUSINESS AND ECONOMIC REVIEW | 1986年 / 17卷 / 01期

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：28 / 33

页数：6

共 50 条

[1] ATTITUDES TOWARD ANIMAL SUFFERING - AN EXPLORATORY-STUDY
BRAITHWAITE, J
BRAITHWAITE, V
INTERNATIONAL JOURNAL FOR THE STUDY OF ANIMAL PROBLEMS, 1982, 3 (01) : 42 - 49
[2] AN EXPLORATORY-STUDY ON CONSUMERS ATTITUDES TOWARD REBATES
AVILA, RA
CHAPMAN, JD
AVILA, TK
DEVELOPMENTS IN MARKETING SCIENCE, VOL 12, 1989, : 273 - 277
[3] AN EXPLORATORY-STUDY OF EMPLOYERS ATTITUDES TOWARD WORKING MOTHERS
CONYERS, JE
SOCIOLOGY AND SOCIAL RESEARCH, 1961, 45 (02): : 145 - 156
[4] ADVERTISING PRESCRIPTION DRUGS TO THE GENERAL PUBLIC - AN EXPLORATORY-STUDY OF CONSUMER DEFENSES
SCHULER, D
BLOOM, PN
1988 AMA EDUCATORS PROCEEDINGS : EFFICIENCY AND EFFECTIVENESS IN MARKETING, 1988, 54 : 279 - 279
[5] BARBADIAN ADOLESCENTS KNOWLEDGE OF, AND ATTITUDES TOWARD, DRUGS - AN EXPLORATORY-STUDY
PAYNE, MA
EVELYN, EE
INTERNATIONAL JOURNAL OF THE ADDICTIONS, 1986, 21 (9-10): : 1125 - 1138
[6] THE ATTITUDES OF MEDICAL-STUDENTS TOWARD THEIR PATIENTS - AN EXPLORATORY-STUDY
PARKER, S
JOURNAL OF MEDICAL EDUCATION, 1960, 35 (09): : 849 - 856
[7] Consumer attitudes toward mobile advertising: An empirical study
Tsang, MM
Ho, SC
Liang, TP
INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE, 2004, 8 (03) : 65 - 78
[8] ATTITUDES TOWARD PROSTITUTION AS A FUNCTION OF ATTITUDES TOWARD FEMINISM IN COLLEGE-STUDENTS - AN EXPLORATORY-STUDY
BASOW, SA
CAMPANILE, F
PSYCHOLOGY OF WOMEN QUARTERLY, 1990, 14 (01) : 135 - 141
[9] AN EXPLORATORY-STUDY OF ... SEX APPEAL IN ADVERTISING
RICHMOND, D
HARTMAN, TP
JOURNAL OF ADVERTISING RESEARCH, 1982, 22 (05) : 53 - 61
[10] GUILT APPEALS IN ADVERTISING - AN EXPLORATORY-STUDY
PINTO, MB
PRIEST, S
PSYCHOLOGICAL REPORTS, 1991, 69 (02) : 375 - 385

← 1 2 3 4 5 →