DEAR-PROSPECTIVE-STUDENT - AN ANALYSIS OF ADMISSIONS MATERIALS FROM 4 UNIVERSITIES

被引：0

作者：

ANDERSON, C

机构：

来源：

COLLEGE AND UNIVERSITY | 1994年 / 70卷 / 01期

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暂无

中图分类号：

G40 [教育学];

学科分类号：

040101 ; 120403 ;

摘要：

Inquiry letters from hypothetical prospective students requested recruitment material from four major Midwestern research universities. This article analyzes the material sent on the basis of timeliness, personalization, pricing, image, and segmentation.

引用

页码：28 / &

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