U.S. Higher Education Institutions Offering Meeting and Event Courses

被引：10

作者：

Cecil, Amanda K. ^{[1
]}

Reed, B. J. ^{[2
]}

Reed, Lynn R. ^{[3
]}

机构：

[1] Indiana Univ Purdue Univ, Indianapolis, IN 46202 USA

[2] Univ Wisconsin, Platteville, WI USA

[3] Iowa State Univ, Ames, IA USA

来源：

JOURNAL OF CONVENTION & EVENT TOURISM | 2011年 / 12卷 / 03期

关键词：

meeting planning; meeting management; event planning; event management; meeting or event curriculum; hospitality; tourism; related programs in higher education;

D O I：

10.1080/15470148.2011.598356

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Industry and student demand are driving many academic programs towards adding meeting and event courses to their curriculum. To date, curriculum decisions are made with little research on the number and scope of academic programs offering meeting or event planning or management courses and programs. The purpose of this study was to explore the scope of meeting or event planning or management programs or courses offered by institutions of higher education in the United States and to create the most comprehensive database for use by key stakeholders. With the current database as a baseline, industry stakeholders may monitor the future growth of meeting or event planning or management courses and forecast future trends in this academic discipline.

引用

页码：179 / 205

页数：27

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