IMPROVEMENT OF MARKETING TOOLS IN RURAL TOURISM BUSINESS

被引：0
|
作者：
Gargasas, A. [1 ]
Ramanauskas, K. [1 ]
机构：
[1] Lithuanian Univ Agr, Kaunas, Lithuania
来源：
MANAGEMENT THEORY AND STUDIES FOR RURAL BUSINESS AND INFRASTRUCTURE DEVELOPMENT | 2006年 / 7卷
关键词：
rural tourism; service marketing; segmentation; positioning;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Rural tourism is one of the most perspective business spheres in the rural areas. Rural tourism businessmen are using very few of marketing tools to attract more clients. This theme is very important for rural tourism business development. The aim of this article is to evaluate usage of marketing tools, applied in rural tourism business at present and to suggest guidelines for the future marketing tools application. The object is marketing activities for rural tourism business. The research was provided by giving questionnaires to rural tourism businessmen.
引用
收藏
页码：45 / 48
页数：4
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