FRAMEWORKS OF STRATEGIC MARKETING INFORMATION NEEDS

被引：7

作者：

GORETSKY, ME

机构：

来源：

INDUSTRIAL MARKETING MANAGEMENT | 1983年 / 12卷 / 01期

关键词：

D O I：

10.1016/0019-8501(83)90029-9

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：7 / 11

页数：5

共 50 条

[1] Sources of information for dataware of strategic marketing
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[J]. MARKETING AND MANAGEMENT OF INNOVATIONS, 2015, (04): : 95 - 104
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[3] DETERMINING THE INFORMATION NEEDS OF MARKETING EXECUTIVES
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[4] STRATEGIC MARKETING OF INFORMATION - HOW TO SALE KNOWLEDGE
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[J]. NACHRICHTEN FUR DOKUMENTATION, 1988, 39 (03): : 163 - 166
[5] ENVIRONMENTAL INFORMATION SYSTEMS FOR STRATEGIC MARKETING PLANNING
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CLELAND, DI
[J]. JOURNAL OF MARKETING, 1974, 38 (04): : 35 - 40
[6] STRATEGIC MARKETING INFORMATION-SYSTEMS FOR SERVICES
SISODIA, RS
[J]. SERVICE EXCELLENCE : MARKETINGS IMPACT ON PERFORMANCE, 1989, : 65 - 76
[7] Information-driven marketing decisions: Development of strategic information systems
Utter, D
[J]. JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 1998, 26 (02) : 157 - 158
[8] Information needs in a community of reading specialists: what information needs say about contextual frameworks
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[J]. INFORMATION RESEARCH-AN INTERNATIONAL ELECTRONIC JOURNAL, 2011, 16 (04):
[9] The strategic role of marketing information systems in modern business
Unold, J
[J]. BIS'99: 3RD INTERNATIONAL CONFERENCE ON BUSINESS INFORMATION SYSTEMS, 1999, : 103 - 109
[10] STRATEGIC MARKETING - CREATING A NEED FOR INFORMATION-SERVICES
MERTENS, P
PLATTFAUT, E
[J]. SIEMENS REVIEW, 1986, 53 (05): : 15 - 18

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