TEST OF POSITIVE REINFORCEMENT OF CUSTOMERS

被引：32

|

作者：

CAREY, JR

CLICQUE, SH

LEIGHTON, BA

MILTON, F

机构：

[1] NCO CLUB, KELLY AFB, SAN ANTONIO, TX USA

[2] M & M JEWELERS, NEW BRAUNFELS, TX USA

[3] UNIV TEXAS SAN ANTONIO, SAN ANTONIO, TX 78284 USA

[4] DATAPOINT CORP, SAN ANTONIO, TX USA

来源：

JOURNAL OF MARKETING | 1976年 / 40卷 / 04期

关键词：

D O I：

10.2307/1251075

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：98 / 100

页数：3

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