OPTIMAL MULTI-PERIOD ADVERTISING BUDGET ALLOCATION WITHIN A COMPETITIVE ENVIRONMENT

被引：8
|
作者：
ZUFRYDEN, FS [1 ]
机构：
[1] UNIV SO CALIF, GRAD SCH BUSINESS, LOS ANGELES, CA 90007 USA
来源：
OPERATIONAL RESEARCH QUARTERLY | 1975年 / 26卷 / 04期
关键词：
D O I：
10.2307/3008308
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
引用
收藏
页码：743 / 754
页数：12
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