Online visual merchandising practice of apparel e-merchants

被引：50
|
作者：
Khakimdjanova, Lola [1 ]
Park, Jihye [2 ]
机构：
[1] 44C Schilletter Vlg, Ames, IA 50010 USA
[2] Iowa State Univ, Dept Apparel Educ Studies & Hospitality Managemen, 1070 LeBaron Hall, Ames, IA 50011 USA
来源：
JOURNAL OF RETAILING AND CONSUMER SERVICES | 2005年 / 12卷 / 05期
关键词：
Apparel e-tailing; Product presentation; Visual merchandising;
D O I：
10.1016/j.jretconser.2004.10.005
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Due to the limited number of empirical literature regarding online visual merchandising, this study takes an exploratory approach to investigate industry practices for visual merchandising that may bring positive or negative consumer responses. The purpose of this study was to explore the current practices of visual merchandising among 32 apparel e-tailers. These apparel e-tailers were analyzed using content analysis. Based on our investigation, e-tailers will be able to justify the limitations and/or strengths of their current website. Developing online visual merchandising techniques will be helpful in creating the best e-shopping environment that would compete with or supplement the traditional retail channels. (C) 2004 Elsevier Ltd. All rights reserved.
引用
收藏
页码：307 / 318
页数：12
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