FROM THE WESTERN MYTH OF "COMMUNICATION" TO THE AMERICAN NATIVE MYTH OF "THE WORD"

This article seeks to reflect upon the myths that guide the academic discussion about "communication" in the West since modernity taking as a referent the mythology that directs the actions of "communication" in the so-called native communities of Abya Yala. Regarding Western myths the concept of "man" (transmitter / receiver) that lies on the classical theories of "communication", as well as on the predetermined character of human action, are delved. From this first discussion, it is concluded that the general basis upon which the character of this activity is assumed is the existence of a "psychic unity" of which it is presumed that the ideal of "communication" is one of symmetry between those who have the leading role in this activity. This view, in a second part, is contrasted with position vision on which indigenous people consider "communication".