THE INTELLECTUAL CAPITAL MANAGEMENT EFFECT IN COMPETITIVE ADVANTAGE: THE CASE OF A BUSINESS GROUP WITH A PREDOMINANT ROLE IN TECHNOLOGY

Knowledge assets represent a set of firm's resources that can contribute to the creation and maintenance of competitive advantage, and its management is important for academics and for companies. Thus, the purpose of this article is to measure the impact of the intellectual capital management in the competitive advantage of an organization. Although this topic has been widely studied, most works has focused on specific aspects of intellectual capital. To execute this study, a survey was conducted in a company that encourages learning and knowledge generation among its employees. One hundred and five questionnaires were analyzed, with the following conclusions: there were strong positive influences between human capital and structural capital in the company's competitive advantage, and moderate positive influence with relational capital. There was also a positive correlation from moderate to strong among all variables of this study.