Street Crossing: Observational Research and Developing Health Communication Strategies

被引：0
|
作者：
Mackert, Michael [1 ]
Lazard, Allison [2 ]
Wyeth, Ben [2 ]
机构：
[1] Univ Texas Austin, Sch Publ Hlth, Dept Advertising & Publ Relat, 1 Univ Stn A1200, Austin, TX 78712 USA
[2] Univ Texas Austin, Dept Advertising & Publ Relat, 3115 Helms St, Austin, TX 78712 USA
来源：
COMMUNICATION TEACHER | 2015年 / 29卷 / 01期
关键词：
D O I：
10.1080/17404622.2014.985601
中图分类号：
G2 [信息与知识传播];
学科分类号：
05 ; 0503 ;
摘要：
Courses: Advertising Account Planning, Research Methods, Health Communication Objective: In this unit activity, students learn about conducting observational research, segmenting audiences for communication campaigns, and the importance of sharing the thinking behind their research-explaining how they operate as problem solvers.
引用
收藏
页码：49 / 54
页数：6
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