NEW PRODUCT STRATEGY IN SMALL TECHNOLOGY-BASED FIRMS - A PILOT-STUDY

被引：93
|
作者：
MEYER, MH
ROBERTS, EB
机构：
来源：
MANAGEMENT SCIENCE | 1986年 / 32卷 / 07期
关键词：
D O I：
10.1287/mnsc.32.7.806
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
引用
收藏
页码：806 / 821
页数：16
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