THE TRANSFER TO THE KNOWLEDGE MARKET PRODUCED IN ACADEMIC RESEARCH

The economy in the past focused on physical capital, land, natural resources, is modified and the source of wealth becomes the knowledge. As a result of research advances in science and technology, production patterns are also modified. In this context, the companies that make the management of intellectual capital, retain and apply the knowledge to develop new goods and services, to meet a demand specialized and become competitive against competitors. Similarly, the participating universities as agents driving the generation of knowledge through excellence in research. In this new economy focused on knowledge assets, they are considered key elements and, facing with the knowledge appraisement, the potential for the creation and transfer of knowledge to the implementation of innovation in the market has been analyzed. In 2011, in order to test a model for identifying and analyzing the knowledge produced in university research, a survey was carried out at the Federal University of Santa Maria, in the South of Brazil. The results showed takes place in the laboratories and research groups in academic contexts, but innovative result has no relevance: the transfer of the knowledge produced for the market is low expressiveness. Since the approval of the Innovation Law in 2004 and the implementation of the Technological Innovation in universities, the tendency is a further approximation of academy with the market directed towards the production of knowledge for innovation.