INTERNET ADVERTISING: NEW LINKS IN SOCIAL NETWORKS

被引：0

作者：

Martinez-Rodrigo, Estrella ^{[1
]}

Sanchez-Martin, Lourdes ^{[1
]}

机构：

[1] Univ Granada, Granada, Spain

来源：

VIVAT ACADEMIA | 2011年 / 117期

关键词：

Advertising; Social networking; Brand; Value; Emotion;

D O I：

10.15178/va.2011.117E.469-480

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

The evolution of advertising has occurred in parallel with the Information Technologies and Communication. Thus, advertising on the Internet and quickly inserted, at present, it has in the booming new platforms: social networks. The change experienced advertising is seen both narrative and formally. On the one hand, his speech emphasizes added value to the product characteristics of conventional advertising. In addition, social networks have allowed interactivity and active participation of potential users. Following is an analysis of these differences between the conventional and current advertising to finally focus on brand profiles, which have established new connections between potential customers and brands.

引用

页码：469 / 480

页数：12

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