ADVERTISING TO CHILDREN - ATTITUDES OF BUSINESS VS CONSUMERS

被引:0
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作者
HITE, RE [1 ]
ECK, R [1 ]
机构
[1] UNIV NO COLORADO,MKT,GREELEY,CO 80639
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中图分类号
F [经济];
学科分类号
02 ;
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页码:40 / 53
页数:14
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