Market Potential Estimation for Tourism in Emerging Markets

The ob jective of t his pa per was to de velop a useful framework for est imating demand f or tourism in emerging markets. Tourism has become one of the most crucial sectors in a large num ber of emerging countries. Moreover, the t ourism industry in such markets is forecasted to keep increasing in the next decade. Hence, understand ing and accurately forecast dem and in the industry is essential in order to manage this sector effectively. Using stepwise regression analysis, we found a nu mber of important variables i n e stimating demand f or tourism i n em erging m arkets. Our regression m odel c an benefit travel agencies and policy makers dealing with the tourism industry.