Marketing for Entrepreneurs, 2nd Edition

被引：1

|

作者：

Lantos, Geoffrey P. ^{[1
]}

机构：

[1] Stonehill Coll, Business Adm, N Easton, MA 02357 USA

来源：

JOURNAL OF PRODUCT AND BRAND MANAGEMENT | 2014年 / 23卷 / 02期

关键词：

Entrepreneurship; Entrepreneurial marketing; Venture planning; Marketing planning process; Business planning; New product planning;

D O I：

10.1108/JPBM-05-2013-0311

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：140 / +

页数：8

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