THE FORTUNE AT THE BOTTOM OF THE PYRAMID

被引：0
|
作者：
Prahalad, Krishnarao [1 ]
Hart, Stuart L. [2 ]
机构：
[1] Harvard, Adm, Cambridge, MA 02138 USA
[2] Cornell Univ, Ithaca, NY 14853 USA
来源：
REVISTA ELETRONICA DE ESTRATEGIA E NEGOCIOS-REEN | 2008年 / 1卷 / 02期
关键词：
Strategy; Social Responsibility; Base of the Pyramid Strategy;
D O I：
暂无
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
This article is based on a 1998 working paper from the authors. It was originally published in Strategy+ Businessn. 26, first quarter 2002,and is one of the basis for the CK Prahalad best seller of the same title. Tha article argues a bout the possibility and opportunity to transform the bottom of the pyramid market in a profitable market.
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页码：1 / 23
页数：23
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