Strategy;
Social Responsibility;
Base of the Pyramid Strategy;
D O I:
暂无
中图分类号:
C93 [管理学];
学科分类号:
12 ;
1201 ;
1202 ;
120202 ;
摘要:
This article is based on a 1998 working paper from the authors. It was originally published in Strategy+ Businessn. 26, first quarter 2002,and is one of the basis for the CK Prahalad best seller of the same title. Tha article argues a bout the possibility and opportunity to transform the bottom of the pyramid market in a profitable market.
机构:
Calif State Univ Long Beach, Coll Hlth & Human Serv, Healthcare Adm, Long Beach, CA 90840 USACalif State Univ Long Beach, Coll Hlth & Human Serv, Healthcare Adm, Long Beach, CA 90840 USA