A multiple criteria evaluation of creative industries for the cultural creativity centre in Taiwan

Purpose - The purpose of this paper is to build up an evaluation framework for selecting creative industries into the new cultural creativity centre in Tainan city, Taiwan. Design/methodology/approach - This study applies the Analytic Hierarchy Process (AHP) method to evaluate the creative industries for the introduction and development in the new cultural creativity centre in Taiwan. Then, a sensitivity analysis is carried out to determine the critical factors that affected the priority of the alternatives. Findings - In the seven evaluation criteria, "market potential" has the highest weight, followed by "regional development" and "culture improvement". In the six industries, creative lifestyle, crafts, and creative design are the three most favourable industries chosen for the introduction and development in the new centre. Research limitations - One possible limitation is the selection of experts in the research design. Although the participants selected in our study are experienced in the development of the cultural creativity centre and are across several disciplines, the representative of group members is still a critical issue. Practical implications - The application of the model provides an avenue for government policy makers and researchers to deal effectively with the industry selection issue. Originality/value - The model developed in this paper is a useful decision- making tool for solving the selection problem of creative industries.