LANGUAGE AND THINKING: philosofic focus about chinese strategic planning

This article is an approach that what would be the Chinese strategic planning following a modern business point of view, mixing traditional Chinese philosophy which scientific administration. So, the article treats the ideograms language as an influence in the formation of thinking and the model of Chinese strategic planning. The Chinese language is not based in words, but in images. Consequently a different logic is formed when we accept that language and thinking are connected. In fact, an ideogramatic language is capable to work easly with contradictions, different than the Aristotle's logic. The Chinese strategic planning concept, differ from the occidental strategic planning in this aspect. The research problem appears when we realize that some questions of environment scanning in corporate ecology have an interesting solution in Chinese philosophy. This article also try to show how the tradicional Chinese philosophy is an answer to some actual problems in the occident, however considering that a not reducionist point of view of oriental philosophy fits perfectly in the complex situation faced in corporate ecology (That's because in corporate ecology study is necessary include all the variables in study object). Finally suggests that the human productive chains could benefit with organic adaptive models, with their work specialization and their intrinsically relations.