OPTIMAL ADVERTISING WITH STOCHASTIC DEMAND

被引：14

|

作者：

MONAHAN, GE

机构：

来源：

MANAGEMENT SCIENCE | 1983年 / 29卷 / 01期

关键词：

D O I：

10.1287/mnsc.29.1.106

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

引用

收藏

页码：106 / 117

页数：12

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