MARKETING-RESEARCH - FUNDAMENTALS AND DYNAMICS - ZALTMAN,G AND BURGER,PC

被引：0

作者：

HARRELL, GD ^{[1
]}

机构：

[1] MICHIGAN STATE UNIV,E LANSING,MI 48823

来源：

JOURNAL OF MARKETING | 1976年 / 40卷 / 01期

关键词：

D O I：

10.2307/1250695

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：116 / 116

页数：1

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