BLUNDERS IN INTERNATIONAL MARKETING - FACT OR FICTION

被引：1

作者：

RICKS, DA ^{[1
]}

MAHAJAN, V ^{[1
]}

机构：

[1] SO METHODIST UNIV, DALLAS, TX 75275 USA

来源：

LONG RANGE PLANNING | 1984年 / 17卷 / 01期

关键词：

D O I：

10.1016/0024-6301(84)90170-5

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：78 / 83

页数：6

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